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““Knowing is not enough; we must apply. Willing is not enough; we must do.”
Johann Wolfgang von Goethe (1749 – 1832), German writer

If you’re looking for what’s trendy or "new" in dealing with change, growth, or personal leadership, this is not the book for you. During my decades of work in this field I’ve seen many new approaches burst on the scene only to fade away. I have dozens of studies in my database library showing the high failure rates of these “hot” programs. What's most important when dealing with change and turbulence is not to be on the leading edge of thought or fashion, or spouting buzzwords and jargon that will be outdated within a few months. The key to effectiveness is simply implementing what works. And frankly, what works tends to be the tried, true and proven. But even that only works if you put it into action.

When we built The Achieve Group during the eighties and early nineties, our slogan was “when theory is not enough.” A core focus in our approach was “knowing isn't doing.” We may know by doing, but we don't always do by knowing. Since The CLEMMER Group began in 1994, our focus has been on practical applications of timeless leadership principles for personal, team, and organizational success. I'm sorry, but there are no shortcuts or quick and easy solutions that require little effort or personal change. There is only the hard work of building basic habits. The CLEMMER Group focuses on applying proven techniques and approaches. That’s what I’ve distilled for you in this book.

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